Thursday, 17 December 2009

Mind Games

Its worth checking this out from today's Independent Life section of The Independent: Mind games on the menu for a guide to how we all get psychologically duped. Menus often include a high priced item in a prominent place "to elevate in people's minds the price of what it is reasonable to pay across the rest of the menu[...]if you start putting high numbers out, then people raise their estimations of what's reasonable".

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